BEYOND YOGA · LOS ANGELES, CA
RETAIL & CORPORATE VISUAL MANAGER
A label new to the brick-and-mortar activewear space and the fastest-growing market, the visual merchandising strategy focused on defining the brand identity through elevated storytelling and unique display fixtures.
interest through composition
As a brand rooted in inclusivity and known for colorful optimism, I create interest through tonalities, silhouettes, and textures, while maximizing styling opportunities throughout the space.
adapting consistency
Leading seasonal launches from creation to field implementation, creatively adapting seasonal stories to fit varying store layouts for brand consistency.
dynamic diversity
Capitalizing on the brand's unique vibrancy, the product assortment was diversified through active and lifestyle stories, featured in palettes of complementary color contrasts and high-low tonalities.
