BEYOND YOGA · LOS ANGELES, CA
RETAIL & CORPORATE VISUAL MANAGER
A label new to the brick-and-mortar activewear space and the fastest-growing market, the visual merchandising strategy focused on defining the brand identity through elevated storytelling and unique display fixtures.
interest through composition
As a brand rooted in inclusivity and known for colorful optimism, I create interest through tonalities, silhouettes, and textures, while maximizing styling opportunities throughout the space.
adapting consistency
Leading seasonal launches from creation to field implementation, creatively adapting seasonal stories to fit varying store layouts for brand consistency.
dynamic diversity
Capitalizing on the brand's unique vibrancy, the product assortment was diversified through active and lifestyle stories, featured in palettes of complementary color contrasts and high-low tonalities.
there's more to the story
Beyond just aesthetics, outfitting is essential to a clear POV. These clusters present a strong color palette and an array of silhouettes styled with intention, creating a cohesive narrative through shared fabrication and utility.
all in the details
Harmony is achieved by thoughtfully dispersing print and color across the group, while mannequins are strategically posed in varied positions to enhance product details and styling.
what's the latest?
By keeping my finger on the pulse of activewear styling techniques in both editorial and streetwear, the brand maintains its relevance, significantly increasing traffic and cultivating brand awareness.
“As we work to diversify our customer base, we leaned into athleisure with a streetwear vibe, incorporating bold tonal colors, relaxed fits, and on-trend details.”