DANGER JONES · LOS ANGELES, CALIFORNIA
VISUAL STRATEGY CONSULTANT
It’s not just great hair, it’s a lifestyle. Danger Jones, a new creative lifestyle brand with a focus on the artistic community, needed guidance on maximizing their presence at one of the biggest beauty events of the year—while creating an aesthetic that projects an edgy-yet-chic vibe.
planning the space
I recommended investing in boutique garment racks for an elevated appearance, pulling minimal and modern references.
inspiration:
strategic styling
I suggested a strategy to highlight outfits on flat lays or styling rails, along with direction on composition.
stylish suggestions
With no shortage of graphic tees on the market, I proposed on-brand styling options consisting of creative ways to wear a t-shirt for consumer inspiration.
the outcome
Armed with a diverse set of tangible strategies—from fixture placement to display and styling options - Danger Jones had the tools and confidence to boost their visibility and make the most of their space, while putting their distinct identity forward.
